Art & Entertainment

6 Favorite Highlights from NBA All-Star 2019

What’s good, guys? Did you catch Janelle Monáe’s performance at the NBA All-Star 2019 over the past weekend? The AT&T Pregame Concert was a hot show as the Grammy-nominated singer and songwriter headlined the debut concert.

Also an activist, actress, and music producer, Janelle headlined the debut AT&T Pregame Concert. The show was streamed live on AT&T and NBA social media channels and it received more than 1,000,000 hits!

CHARLOTTE, NC – FEBRUARY 17: Janelle Monae performs at the AT&T Pre Game Concert leading in to NBA All-Star on Sunday, February 17, 2019 at EpiCentre Theater in Charlotte, North Carolina. (Photo by Lance King/Getty Images for AT&T)

Janelle was most recently featured in the Robert Zemeckis film Welcome to Marwen in winter 2018 and pulled off an incredible musical performance at last week’s Grammy Awards in support of her critically-acclaimed third solo album, DIRTY COMPUTER.

With more than 1,000,000 total live viewers, it was the first live-streamed AT&T concert on YouTube since AT&T announced its content would return to the platform, the first time AT&T has streamed a live concert across its Twitter, YouTube and Instagram channels, and the first time AT&T has fully produced a live stream concert on Instagram.

CHARLOTTE, NC – FEBRUARY 17: Janelle Monae performs at the AT&T Pre Game Concert leading in to NBA All-Star on Sunday, February 17, 2019 at EpiCentre Theater in Charlotte, North Carolina. (Photo by Lance King/Getty Images for AT&T)
CHARLOTTE, NC – FEBRUARY 17: Janelle Monae performs at the AT&T Pre Game Concert leading in to NBA All-Star on Sunday, February 17, 2019 at EpiCentre Theater in Charlotte, North Carolina. (Photo by Lance King/Getty Images for AT&T)

In 2018, AT&T brought premium live content experiences from sponsorships like this past weekend’s NBA All-Star to over 43 million social media viewers.

Janelle’s Sunday night performance will be available for replay on Twitter and YouTube for the next 30 days. You can watch the video here if you like.

OTHER HIGHLIGHTS FROM NBA ALL-STAR 2019

There were so many highlights from the exciting NBA All-Star weekend:

  • Michael Jordan’s surprise visit on Sunday at NBA’s legends brunch The Technology Summit focusing on basketball’s future and role of evolving technology
  • Dirk Nowitzki and Dwayne Wade’s final All-Star Game appearance
  • J. Cole, Anthony Hamilton, and Meek Mill performances at the All-Star game
  • Artist Matt Steven’s custom-made, NBA All-Star inspired mural art

And who can forget Hamidou Diallo winning the night with his incredible #ATTSlamDunk?!

Custom-designed mural by Matt Stevens

AT&T commissioned local Charlotte artist Matt Stevens to create a custom-designed mural to be used in the backdrop of the AT&T space. This gave him a chance to showcase his talent and the city of Charlotte. AT&T has plans to donate the mural.

Hamidou Diallo’s slam dunk was a big fan favorite at the NBA All-Star Game! With ATT&T’s above the rim camera, fans were able to get a bird’s-eye view of the action on the court.

It’s one of the many ways the company is enhancing the fan experience at home and for watching on the go.

What were your favorite highlights about the NBA All-Star Game?


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