Women's Lifestyle

I Can’t Wait to Try the New Kat Von D 100% Vegan Mascara

Highly anticipated from the brand that brings you their #1 award-winning liquid liner Tattoo Liner, Kat Von D Beauty launched an innovation in beauty with its high performance, vegan volumizing Go Big or Go Home Mascara.

The mascara launched on April 19th worldwide and it features actress Jackie Cruz (Orange is the New Black) as the campaign face!

Jackie visited a few NYC Sephora stores for the official launch and for a meet and greet with customers.

Actress Jackie Cruz (Orange is the New Black) is the new face for the Kat Von D Beauty campaign!

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I’m excited about the new vegan mascara because I have been making a transition to cruelty-free beauty products!

I’m waiting for the brand’s PR team to send me the Go Big or Go Home mascara. I should receive it soon so when I receive it and try it, I will definitely share with you guys what I think about the new mascara!

Actress Jackie Cruz at the launching of the new Kat Von D Vegan mascara Go Big or Go Home!


Go Big or Go Home is an extreme volume vegan mascara with ultra-long wear that’s powered by plant-based fats.

The result: mega volume and intense black lashes that last and last – no smudges, flakes or clumps (no matter how many layers you apply)!

The 100% vegan formula contains a plant-based blend of waxes from olive & sunflower oils, which provides the base for extreme vegan volume. Nourishing sunflower and olive oils are the solution to replacing the beeswax typically found in most mascaras.

The blackest of black pigment and its plant-based blend creates a creamy texture, while the signature fluff brush, inspired by a round bristle hairbrush, creates a super volumized blown-out look for your lashes. The wavy fiber bristles on the fluff brush hold on to more formula to perfectly separate each lash at the lash line for a fanned out, eye-opening effect.

The formula and signature fluff brush paired together, yield an easy-to-apply mascara that glides on effortlessly – catching and coating every lash, for fluffy, full, intense coverage.

Kat Von D Beauty Go Big Or Go Home Mascara ($23) is available now on Katvondbeauty.com and Sephora.com, and in Sephora stores and Sephora inside JCPenney

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